Social Media

Last summer I attended a conference in Llandudno. Various people spoke and attempted to impart something useful upon the audience. By mid afternoon my frustration at the content was building until, somebody spoke about Social Media. In particular focussing on Twitter and Tweetdeck.

Up until this moment I honestly thought Social Media was just for teenagers or it was an extension of instant messaging. Once I realised though just how powerful Twitter is in connecting with people, I was consumed with enthusiasm and began investigating where it could fit in our organization.

I engaged with business leaders, web designers, gurus and marketing professionals and in particular, a PhD student from Glyndwr University. His analysis was concise and very clear. It suddenly put everything in perspective: Social Media isn’t something weird or tricky but simply a way to connect with people by using Internet technology as an extension of a brand or a service.

From this point on I had the confidence to start using Social Media in Ernest. We now have channels to connect with our consumers in a more virtually tactile way. Take this blog for instance; it is a great way to share technical knowledge, thoughts, feelings, experiences and issues affecting our business.

Then there is the Facebook page for sharing images from some of the places we go and things we do. Next is Twitter for posting useful information, important alerts or relevant stories and finally there is LinkedIn. This helps us to stay in touch with the business community and professional networks we build as part of our operation.

After doing all this, we realised our DrivenByQ web site was a bit out of date and needed a make-over but that is another blog for another day..