Friday 28 October 2011

A Coded Message

Our new business cards have a simple black and white logo to reflect our old-fashioned customer service and traditional etiquette. On the flip side of the card we have social media icons and a QR bar code. These signal we’re a modern day business utilising the very latest technology to stay competitive.
Right from the start, I wanted technology at the heart of our business to improve efficiency and deliver an edge. Some people think ‘tech’ is geeky but the truth is if you travel in one of our vehicles, you never know about our systems except for when our drivers are in-the-know and informed if flights are late or early!

Comparing smart phones of today against desktop computers of five years ago reveals huge developments in miniaturisation and the empowering of mobile communication. It points to what could be expected in the future and where investment for a business may be prudent. Why be tied to an office and associated costs when you could work off the mobile carried in your pocket?

Smart phones drive the evolution of social media and mobile communication. They give us the ability to say what we want, when we want, regardless of location. They facilitate convenient access to information and the manipulation of data. Our new QR codes are a talking point. When we explain to people the bar code readers are free, they are even more enlightened.