Processes and relationships have all come under scrutiny and
clinically dissected to a level where there is nothing left to analyse. So
moving forward with our business plan, marketing plan and everything else, what
is unique about us?
When you really break down our service, anyone can do WHAT
we do taking people from A to B by road in a vehicle. What we have to establish
is how our business makes an emotional connection with people and influences
their decisions.
Finally I have recognised it is HOW we do what we do that
really matters. This is what categorically creates a difference compared to our
competitors. The word for this magic ingredient quite simply, is Attitude!
