Perspective

Just before the end of last year, I wrote a blog about my first venture in to the private hire market. It was titled ‘A History Lesson’. It is important because it was my first taste of success with a business even though it eventually faded away due to being too erratic as a business model.

I’ve written other blogs too like ‘Jam Butty Ahead’ which talk about building on our current business model. In fact, if you read the original DrivenByQ business plan our intention was never to remain just a local business. It was never to be regional either.

The plan was to take the business in two different directions. The first would depend on local custom to build volume airport transfers around Manchester Airport and the second would depend on the Internet for bookings from passengers coming to the UK.

Now we have effectively taken eight years to complete part one of our plan, it is time to crack on and start building part two. The first tangible step of that plan began this week with the launch of our new web site www.drivenbyq.com.

Unlike the last time we revamped our website, this time we did it properly using a professional developer. We introduced a content management system; HTML5; adaptive content for mobile devices and it considers our branding and social media strategy too.